The AI advantage
Magic City’s world and characters, working all year.
We build the world once: the regulars, their voices, their homes and the sung sign-off. From then on they belong to Magic City’s campaign, ready for every promotion, holiday and weekly story, with the same faces Miami already knows.
- No royalties or residuals. The cast is synthetic, so there are no talent royalties, residuals or usage fees when a spot re-airs or a post goes up.
- No casting, no shoot days. The characters are already approved. New content starts from them, not from a new production.
- Changes by the quarter. Read what’s working, adjust the story and turn it around in days, instead of shooting a year of content up front.
Possible vignettes and promotions
With the cast and their world in place, we can tailor content to almost any moment, promotion or story. Here are a few of the ideas we’re exploring for the year.

The friends’ table, every week
Back home over cafecito, Mirta retells her Tuesday to the friends who doubted her. As she talks, we cut to the story itself: real Magic City footage, or generated shots of the cast on the property. Every episode ends the same way: “Te lo dije.”
Claim the Crown
The app team game runs October 5 to December 5. Mirta and Nereida team up in the app and trash-talk the other tables, in posts, stories and digital boards.
A New Million
When the next promotion lands, the same cast carries it. New line, same faces and voices: boards, social and a radio tag without a reshoot.

Holidays and Miami moments
Noche Buena, Three Kings Day, Mother’s Day, the big game: each one becomes a short new story with the same cast, in the same homes viewers already know from the ads.

The Rewards card
FREE Play explained by the people who use it.
Days they own
“Los martes son míos.” “Sundays are mine.” Each regular claims a day, and the content runs on that day.